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​Getty Images Contributor Mitchell Kanashkevich Joins LUMIX Ambassador Programme

Press Release   •  May 02, 2016 10:00 BST

Panasonic is pleased to welcome travel/documentary photographer, Mitchell Kanashkevich to the LUMIX Ambassador programme.

Along with his fellow ambassadors Mitchell will be helping to inspire avid photographers and videographers to benefit from all the functions and features of Panasonic’s LUMIX range of cameras.

When asked about the advantages of LUMIX cameras he said, "LUMIX cameras have opened up countless possibilities for my photography. I can shoot in places and in situations where I would’ve never even tried before.

Very importantly, the cameras are light-weight. I can take them with me all the time and have all that power, all those features anywhere. "

Mitchell describes himself as 'a tirelessly curious world wanderer and a travel/documentary photographer.' whose main interest is in people, 'I’m especially fascinated by surviving, evolving ancient traditions. People working in unique, challenging conditions and those who live in close bond with nature.

The stories I’m drawn to are generally those that I come across on the road, by chance. They’re outside of what the mass media generally shows us about our planet. I want my images to provide just a tiny bit of a window into those worlds, those lives which don’t get much, if any coverage.’

His range of subjects is fairly broad, but whether he's photographing nomadic shepherds in India, life in the last traditional villages of Eastern Europe or sulfur miners working in a volcanic crater, he has one common aim which is always the same – to capture the human element.

Mitchell's latest inspiring images can be found here where you'll also be able to see which LUMIX camera and lens was used, the exposure, ISO speed and aperture.

For tips on how to capture photos like Mitchell and take your photography to the next level visit the LUMIX ACADEMY.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 468 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.715 trillion yen for the year ended March 31, 2015. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.