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Mastering the magic of light: Panasonic’s 2015 4K UHD LED VIERA TV line-up delivers the directors’ visions, in your living room

Press Release   •  Feb 23, 2015 13:00 GMT

Harnessing the glow and spectrum of colours, the shades and darkness of contrast and the power of motion, Panasonic’s 2015 4K UHD VIERA range, including new curved models, masters the brilliance of light

Frankfurt, Germany (23rd February 2015) – Panasonic has today unveiled its entire 2015 European range of 4K UHD LED VIERA TVs – including the flagship 4K Pro CX800 series and curved CR850 series – designed to recreate the most spectacular visual experiences in your home.

Building on its rich heritage of audio visual R&D in Hollywood, Panasonic’s 2015 line-up further pushes the boundaries of image reproduction and showcases the company’sunique ability to deliver stunning 4K UHD pictures just as the directors intended. Alongside a raft of new features and technology advancements designed to provide the most flexible, intuitive and personalised TV experiences, Panasonic’s 2015 4K UHD LED VIERA range, incorporating 4K Pro, sets a new standard in home entertainment.

The 2015 line-up includes a variety of 4K UHD flat-panel models, headed up by the flagship CX800 series, a 1600Hz Backlight Motion Rate (BMR) 4K UHD LED TV available in 40-, 50-, 55- and 65-inch. The 2015 flat panel line-up also includes the CX750 series (1000Hz BMR, available in 43-, 49-, 55- and 60-inch), the CX700 series (800Hz BMR, available in 40[1]-, 50-, 55-, and 65-inch), the CX680 series (200Hz BMR, available 40-, 50-, and 55-inch), and the CX400 series (the entry series, available in 40-, 48-, 55-, and 65-inch).

With the addition of curved screens into the 4K UHD LED VIERA TV line-up, you can enjoy enhanced field of view and a greater sense of depth for truly immersive 4K UHD experiences in your living room. The curved range is headed up by the flagship CR850 series, a 1600Hz BMR 4K UHD LED TV available in 55- and 65-inch with a stylish curved metal design. The range also includes the CR730 series, a 1000Hz 4K UHD LED TV available in 55- and 65-inch, and the CR430 series, a 400Hz BMR 4K UHD LED TV available in 55-inch.

Mastering the magic of light and sound

Panasonic’s obsessive focus on delivering stunning picture quality reaches new heights with its European 4K UHD VIERA TV line-up for 2015. With stunning 4K resolution backed up by a wealth of other high-end picture quality advances, Panasonic’s 2015 4K UHD TV range is designed to deliver pictures as they were envisioned by the Hollywood directors.

These advances are not just down to the increased resolution however, the models also deliver the colour, processing and contrast needed to make the most of 4K. Colours look more natural, objects look more solid and three dimensional, and there is a greater sense of depth in every image.

4K Pro - The processor as the artist and the panel as the canvas

Central to the picture quality innovations in the flagship CR850 and CX800 series is the immersive 4K experience delivered with 4K Pro – an enhanced 4K experience that combines the professional-level processing power of Panasonic’s new 4K Studio Master Processor with super bright, Wide Colour Phosphor panels.

Panasonic’s proprietary 4K Studio Master Processor has been designed from the ground up to produce pictures that are totally faithful to the director's vision. It draws on the huge resource of Panasonic’s picture processing knowhow accumulated from its reference-quality plasma TVs, its professional AV products, and Panasonic Hollywood Laboratory. Combined with the processing accuracy of the Wide Colour Phosphor Panels 4K Pro enables accurate colours, fine blacks and brilliant brightness.

Making colour better

The 2015 4K UHD VIERA TV line-up is packed with a wealth of innovative technologies to maximise the quality of colour reproduction. The CR850 and CX800 series’ Wide Colour Phosphor panels let you experience more vibrant, nuanced and natural tones than you get with normal LCD screens. This is achieved with the new Wide Colour Phosphor Technology, which combines advanced LED backlighting with a new colour filter system to deliver up to 98% of the Digital Cinema Initiative (DCI) colour space.

A new contrast

As contrast is also funda­mental to outstanding picture quality, Panasonic has made sure that contrast is at the heart of its 2015 line-up. With Local Dimming Pro in the CR850 and CX800 series, contrast is improved independently by adjusting the brightness of separate segments of the LED lights, ranged either around the edge or behind the screen. With Local Dimming Pro, shadow detailing in dark areas is further improved by analysing images to work out the best gradation range to allocate to separate picture ‘zones’.

Brightness matters

Since all the elements of picture quality - from shadow detail to sharpness to colour - benefit from having more brightness to work with, Panasonic has also introduced two brightness-related innovations for its 2015 TV line-up. The CX800 and CR850 series feature a Super Bright Panel – a display that uses new, super-transmissive LCD cells – much greater brightness is achieved without a significant increase in power requirements. The CX750 series meanwhile incorporates a Super Bright IPS Panel, delivering spectacular brightness, colour, contrast and enhanced viewing angles.

In addition, to counter the brightest parts of the image being lost during compression in the shooting process, Panasonic has introduced Dynamic Range Remaster in the CX800 and CR850 series. This system puts this information back without compromising colours, leaving pictures looking spectacularly vivid and dynamic.

Firefox OS: The TV interface evolved

To provide a graphically rich, intuitive interface that makes it quick and easy for you to track down your favourite content with ease, Panasonic has introduced the Firefox operating system in the 2015 4K UHD VIERA TV line-up (CR850, CX800, CR730, CX750, CX700 and CX680 series).

Incorporating my Home Screen 2.0 (CR850, CX800, CR730, CX750, CX700 and CX680 series), content in the platform is divided into easily navigable ‘decks’. There are three default decks – the Live TV deck, the Apps deck and the Devices deck - and you can also personalise your home screen by pinning your favourite content and apps to it. The platform also includes a new search tool, allowing you to easily locate content from a variety of video services, web­sites and any external devices you may have connected to your TV.

Firefox OS also offers improved connectivity due to the use of open Web standards and greater flexibility for developers through WebAPIs that enable connected experiences across different platforms.

TV, everywhere

Panasonic’s 4K UHD VIERA TV line-up for 2015 also gives you the flexibility to enjoy your favourite TV shows in any room of your house, or even anywhere in the world.

The new In-house TV Streaming[2] feature (CX800, CR850, CR730, CX750, CX700 and CX680 series) will change the way you consume content in your home, allowing you to easily stream broadcasts from your main TV to a second TV, tablets or smartphones. Due to the Twin HD Tuner (CX800, CR850 and CX750), you can watch one TV show on the main TV while somebody else watches a different programme on a second screen.

However you don’t have to be at home to access great content. With TV Anywhere[3] and the new Panasonic Media Center App (CR850, CX800, CR730, CX750, CX700 and CX680 series) you can stream live TV shows or movies on your tablet or smartphone wherever you are in the world, via your TV’s tuner or a USB hard disk drive connected to it. If you are travelling, TV Anywhere enables you to start watching a movie at home, turn on the recording before you leave the house and then continue to watch from where you left off when you reach your hotel.[4]

Original 4K UHD content is arriving thick and fast, and the latest Panasonic 4K UHD TVs have all the connectivity you’ll need to take full advantage.This includes HEVC decoding for 4K UHD streaming services, plus HDMI 2.0 ports for the ultimate experience from external 4K sources.

Seamless interactivity

With cutting edge processing and innovative new smart features, Panasonic’s 2015 4K UHD LED VIERA TVs are so much more than just screens.

Featuring Panasonic’s ultra-powerful Quad-Core Pro chips (CR850, CX800, CR730, CX750, CX700 and CX680), the TVs can run multiple apps and web pages without slowing down, allowing users to easily switch between them for a truly fluid and immersive experience.

In addition, the new Panasonic Info Frame (CR850, CX800, CR730, CX750, CX700 and CX680) combines everything from local weather reports to recommended TV shows, TV listings and your favourite websites, all on a single screen.Voice Assistant lets you control the TV with your voice (CR850, CX800, CR730, CX750, CX700 and CX680 series), while Swipe and Share (CX800, CR850, CR730, CX750, CX700 and CX680 series) makes sharing content between your TV and your smart devices over your home network easier than ever.

This also enables smart features such as My Stream (CR850, CX800, CR730, CX750, CX700 and CX680 series), which is able to recommend TV broadcasts, video on demand services and internet content that it knows you’ll like, presenting the results in an inviting, graphically-rich scrolling interface.

In perfect harmony with your living room

With their clean, minimalistic lines and simple, authentic style, the 2015 4K UHD VIERA TV line-up brings the best out of any living room design. All the models use high-grade materials to give a luxurious, premium look and feel. Featuring a beautifully subtle combination of minimalist frames and stylishly understated colour combinations, the 4K UHD LED VIERA TV range provides an elegantly refined appearance that effort­lessly complements any room, whatever your style.

Full HD line-up

Alongside its new 4K UHD VIERA TV models, Panasonic has also unveiled three new Full HD series to complete its 2015 line-up. These are the CS600 Full HD LED TV series with up to 400Hz BMR, the CS500 Full HD LED TV series with up to 200Hz (BMR), and the C300 Full HD LED TV series with up to 400Hz Real Light Motion Rate (RMR)

4K UHD VIERA TV line-up specs:

CR850: Premium 4K UHD TV in a stylish curved metal design (65-inch, 55-inch):

4K UHD LED TV with 1600Hz (BMR) –superb motion picture quality, for intense 2D and 3D entertainment

4K Studio Master Processor –professional technology for accurate picture processing true to the director’s intentions

Local Dimming Pro –adaptive backlight technology for enjoying added dynamics with robust blacks and delicate gradation

In-house TV Streaming –provides a TV and server in one for streaming broadcasts seamlessly to other TVs, tablets and more at home

my Home Screen 2.0 –a new, intuitive, look-and-feel provides an easy access to all your favourite content

CX800: Powered by leading-edge 4K Studio Master Processor (40-, 50-, 55- and 65-inch)

4K UHD LED TV with 1600Hz BMR – superb motion picture quality, for intense 2D and 3D entertainment

4K Studio Master Processor – professional technology for accurate picture processing true to the director’s intentions (excluding 40” size)

Local Dimming Pro – adaptive backlight technology for enjoying added dynamics with robust blacks and delicate gradation (excluding 40” size)

In-house TV Streaming – TV and server in one for streaming broadcasts seamlessly to other TVs, tablets and more at home

my Home Screen 2.0 – a new, intuitive, look-and-feel provides an easy access to all your favourite content

CX750: Bright 4K UHD meets innovative networking options (43-, 49-, 55- and 60-inch)

4K UHD LED TV with 1000Hz BMR – high-performance panel for extraordinary entertainment in 2D and 3D

Twin HD Tuner – enables viewers to watch one broadcast and record another or watch two at the same time

Super Bright IPS Panel – delivers spectacular brightness thanks to the advanced panel for enhanced viewing

In-house TV Streaming – provides a TV and server in one for streaming broadcasts seamlessly to other TVs, tablets and more at home

my Home Screen 2.0 – a new, intuitive, look-and-feel provides an easy access to all your favourite content

CR730: Intense viewing wrapped in an elegant, curved design (60-inch, 55-inch):

4K UHD LED TV with 1000Hz BMRhigh-performance panel delivers extraordinary, smooth 4K images

Local Dimming –provides greater depth thanks to deep blacks and fine dark gradations

Studio Master Drive –delivers more accurate colours and enhances the picture processing for outstanding viewing

In-house TV Streaming –place the TV anywhere in your home and enjoy programmes streamed from a dedicated server

my Home Screen 2.0 –a new, intuitive, look-and-feel provides an easy access to all your favourite content

CX700: Upgrade to an elegant metal design and vivid 4K UHD (40-, 50-, 55-, and 65-inch)

4K UHD LED TV with 800Hz BMR – stunning motion clarity with brilliant contrast for an exciting viewing experience

Studio Master Drive – delivers more accurate colours and enhances the picture processing for outstanding viewing

Local Dimming – provides deep blacks and fine dark gradations

Super Bright Panel – delivers outstanding brightness thanks to the advanced panel for enhanced viewing

my Home Screen 2.0 – a new, intuitive, look-and-feel provides an easy access to all your favourite content

CX680: Get started with easy Mozilla Firefox OS in 4K UHD (40-, 50-, and 55-inch)

4K UHD LED TV with 200Hz BMR – delivers great detail and sharp motion for films, games and TV programmes in

Studio Master Colour – provides for more vivid viewing thanks to a wider colour range and more accurate colour reproduction

In-house TV Streaming – place the TV anywhere in your home and enjoy programmes streamed from a dedicated server

Quad Core Pro – high-speed processing engines deliver intense 4K entertainment and ensure seamless smart functionality

my Home Screen 2.0 – a new, intuitive, look-and-feel provides an easy access to all your favourite content

CX400: 4K Ultra HD viewing paired with future-proof connectivity (40-, 48-, 55-, and 65-inch)

4K Ultra HD LED TV with up to 400Hz RMR clear motion quality for fast-moving action or sports and 3D (65- and 55- only)

High Contrast –rich-contrast images with deep blacks, bright whites and vivid colours

Essential apps – easy access to dedicated apps, online entertainment and more directly onthe TV

Uncompromising quality –HDMI 2.0 with future-proof 4K compatibility ensures connectivity to external devices

Media Player –easy photos, movies and music playback on the TV from any USB storage device

CR430: Impactful 4K Ultra HD packed in a curved design (55-inch)

4K Ultra HD LED TV with 400Hz RMR –delivers clear motion quality for fast-moving action or sports and 3D

Curved design –provides a new viewing experience for impactful entertainment all round

Essential apps –easy access to dedicated apps, online entertainment and more directly onthe TV

Uncompromising quality –Future-proofed with HDMI 2.0 4K compatibility

Media Player –easy photos, movies and music playback on the TV from any USB storage device

Full HD VIERA TV line-up specs:

CS600: Immersive Full HD and advances smart features

Full HD LED TV with up to 400Hz (BMR)*1high-speed panel delivers flicker-free motion for an excellent picture

Bright Panel Plusrevel in bright colours and images to enjoy a more exciting experience with every film or programme

Adaptive Backlight Dimming –enjoy crisp dark scenes and high contrast with a constantly optimised backlight

TV Anywhere*2 –your entertainment, from the TV to your Web-enabled mobile device, even outside the home

In-house TV Streaming –place the TV anywhere in your home and enjoy programmes streamed from a dedicated server

*1 Depending on screen size. 32˝: 100Hz, 40˝ and 50˝: 200Hz, 55˝ and 65˝: 400Hz.

*2 Not available with TX-32CS600.

*3 CS630 Series supports 3D.

*4 Energy efficiency class may differ according to screen size.

CS500: In-House TV Streaming with modern, smart TV

Full HD LED TV with up to 200Hz (BMR)*1 –enjoy Full HD paired with sharp motion images

my Home Screen –customise the start-up screen to quickly access your favourite apps or the App Market

Internet Apps –browse the Web, have access to a large number of apps and enjoy big-screen VOD entertainment

Adaptive Backlight Dimming –enjoy crisp dark scenes and high contrast with a constantly optimised backlight

In-house TV Streaming –place the TV anywhere in your home and enjoy programmes streamed from a dedicated server

*1 Depending on screen size. 24˝ and 32˝: HD Ready and 100Hz (BMR), 40˝ and 50˝: 100Hz (BMR).

*2 Energy efficiency class may differ according to screen size.

C300: Classic Design Offering high definition entertainment

Full HD LED TV with up to 400Hz (RMR)*1 –discover fast-moving action or sports in clear motion quality

High Contrast –marvel at rich-contrast images with deep blacks, bright whites and vivid colours

Media Player –play back photos, movies and music on the TV easily from any USB storage device

Essential apps*2 –easily access dedicated apps, online entertainment and more directly on your big-screen TV

*1 Depending on screen size. 24˝ and 32˝: HD Ready; 24˝, 32˝, 48˝ and 55˝: 200Hz.

*2 Only available with TX-55C320 and TX-65C320.

*3 TX-65C320: A.

[1]Available in UK and Germany

[2] Not available in the UK

[3] Not available in the UK

[4] Internet connection required

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen (57.74 billion Euro) for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.

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