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Panasonic Launches New LUMIX G 30mm Macro and 42.5mm Portrait Lenses

Press Release   •  Feb 23, 2015 13:00 GMT

New lenses further expand world’s largest[1] range of Micro Four Thirds lenses and accessories

23rd February 2015 – Panasonic has today introduced two new interchangeable lenses for its LUMIX G range of Micro Four Thirds System cameras – the H-HS030E, a 30mm macro lens, and the H-HS043E, a 42.5mm portrait lens.

The versatile LUMIX G MACRO 30mm/ F2.8 ASPH. / MEGA O.I.S. (H-HS030E) is ideal for life-size macro shots – such as close-ups of insects, food or flowers - as well as for stunning portrait. The new LUMIX G 42.5mm/F1.7 ASPH./POWER O.I.S. (H-HS043E) enables you to achieve a beautiful bokeh effect with soft, out-of-focus blur, allowing you to add stunning artistry to close-up portraits or shots in low light.

H-HS030 - a versatile F2.8 30mm macro lens

Elegantly designed with a sharp, metallic black finish, the new 30mm macro lens perfectly matches the style of the latest LUMIX G interchangeable lens cameras. With a 30mm (35mm camera equivalent: 60 mm) wide angle and a high speed F2.8 aperture, the lens provides sharp, high contrast image rendering. Utilising 1x life-size magnification, deep depth of field, and a focusing distance starting at just 0.105 m, the lens offers excellent performance even when shooting true-to-life macro shots.

A durable and reliable metal mount means the lens is perfectly suited for day-to-day use, while the multi-coated lens elements minimise ghosting and flaring to further enhance shooting performance. With a 240fpsDrive Auto Focus (AF) and MEGA O.I.S. (Optical Image Stabilizer), you can achieve fast, accurate focusing and stable framing with every shot.

Black, available from May

H-HS043 – a new F1.7 42.5mm portrait lens

The new 42.5mm lens is available in sharp metallic black and silver, and delivers beautiful defocus to help you add more artistry and creativity into your photography. Offering a 42.5mm middle-telephoto focal distance (35mm camera equivalent: 85mm equivalent to 85mm on a 35mm camera), a high speed F1.7 aperture, and a versatile focusing distance of 0.31 m, the lens can deliver portraits with a rich stereoscopic effect as well as close-ups with beautiful defocus.

The lens’ POWER O.I.S. system effectively compensatesunwanted blur caused by handshake - not only small, fast movements but also large, slow ones - helping you get the results you want, even in low light situations. The POWER O.I.S system, alongside the 240fps Drive AF, delivers stable framing and precise focusing every time.

Black & Silver, available from May

Expanding the vibrant LUMIX G microsystem

The H-HS030E and H-HS043Eare the latest additions to Panasonic’s extensive LUMIX G interchangeable lens camera, which includes the world’s largest[2] range of Micro Four Thirds lenses and accessories, making sure you have the right set-up to capture every moment.

The new lenses perfectly complement the latest additions to the Panasonic’s range of LUMIX G interchangeable lens cameras, including the LUMIX GM5, which provides high performance in an outstandingly compact profile, and the LUMIX GF7, a light and stylish interchangeable lens camera that gives you creative freedom without cramping your style.

[1]As of 23rd February, 2015

[2]As of 23rd February, 2015

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen (57.74 billion Euro) for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at

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