Follow Panasonic UK News

Panasonic’s New LUMIX DMC-G7 camera: It’s never been so easy to capture professional looking photos and 4K video

Press Release   •  May 18, 2015 13:00 BST

Panasonic today unveils the LUMIX DMC-G7 which combines stunning 4K video, high resolution photo and a host of practical new features to help anyone capture their creative vision easier than ever before.

Perfect for the amateur photographer wanting to produce professional quality images, the 16-megapixel LUMIX DMC-G7 is designed for ease-of-use without compromising on performance. The new 4K Photo feature allows you to crop individual frames from 4K video footage, so it no longer matters if you didn’t press the shutter at quite the right time. The camera has also been developed to provide maximum mobility and versatility, making the LUMIX DMC-G7 the perfect camera to document special moments with family and friends, right through to adventures abroad.

Use 4K Video to capture the perfect photo

Panasonic’s LUMIX G cameras are renowned for their high quality video capability and the latest addition to the range is no exception. The LUMIX DMC-G7 records stunningly smooth, high-resolution 4K video (3840x2160) at four times the resolution of full-HD. The result is crystal clear footage that captures even the most intricate details, such as individual blades of grass or stars in the night sky.

4K Photo with the new Lumix G7

The LUMIX DMC-G7 integrates new imaging technology that takes advantage of this outstanding 4K video performance to capture 8-megapixel photos with more accuracy than ever before. The 4K Photo function allows you to capture even the most fleeting photo opportunities with exact precision. After capturing 4K footage, you can simply scroll through 30 frames per second of video to select the exact image that you had in mind. Perfect for capturing shots of sea life breaching the surface or the exact moment a child blows out the candles, 4K Photo takes photographic control and accuracy to a whole new level.

Crisp clear images full of colour

The LUMIX G7 features a 16-megapixel sensor that has been developed to achieve high resolution pictures and video, minimising distortion and graininess, even in low light conditions, for example a dimly lit restaurant or bar. The sensor is accompanied by a new and improved Venus Engine that accurately analyses, evaluates and reproduces every colour in every frame, resulting in crisp, clear and bright photos and videos that are true to the original.

Built for any adventure

Panasonic’s LUMIX G Interchangeable lens cameras incorporate the latest technology in a considerably more compact and mobile design, compared to their larger DSLR counterparts. At just 410g (body, battery and SD card), the LUMIX DMC-G7 is the ideal travel companion.

With a high performance OLED Live View Finder(LVF) and 3-inch 1040K-dot Free-Angle touch screen display, the LUMIX DMC-G7 is ready to accommodate any shooting style. You can either use the rear screen or the LVF to compose your shots, with both providing 100% field of view to ensure you’re not missing an even better shot at the edge of the frame. The camera’s range of customisable dials and a touch screen display also make choosing your settings easier than ever.

Ready before you are

Panasonic’s LUMIX G range is synonymous with fast and accurate Auto Focus (AF) functionality, meaning you can concentrate on framing your shot safe in the knowledge that your LUMIX camera will do the rest. The LUMIX DMC-G7 takes even less time to set focus than its predecessors, analysing the scene and adjusting settings in the blink of an eye. The result is crystal clear photos and video every time, even when you’re dealing with the most unpredictable, fast-moving subjects.

Make your smart device part of the experience

The LUMIX DMC-G7 integrates Wi-Fi connectivity for exciting new shooting options, as well as fast and simple image sharing. With a press of a button you can connect the camera to a smartphone or tablet, allowing you to upload images and video to social media within seconds, or email them directly to friends and family. You can also use your mobile devices as a remote control for the LUMIX DMC-G7, changing settings such as focus, aperture, shutter speed and ISO, before triggering the shutter release; and all without laying a finger on the camera itself.

A host of other exciting features:

  • Improved Creative Panorama (360-degree)
  • 3.5mm Microphone Socket
  • Improved eye cup and sensor
  • Focus Peaking
  • Silent Mode
  • Level Gauge
  • Creative Control with 22 Filters
  • Time Lapse Shot / Stop Motion Animation
  • iA+ (Intelligent Auto) Mode for Photo and Video

The LUMIX G7 will be available from mid June and launch prices are listed below.

DMC-G7HEB-K in black - £849

DMC-G7KEB-K in black - £679

DMC-G7EB-K in black - £599

DMC-G7WEB-S in silver sold at Jessops - £779

DMC-G7KEB-S in silver sold at Jessops - £679

For more information on 4K photo please visit here or following #4KPhoto on Twitter.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 468 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.715 trillion yen for the year ended March 31, 2015. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic:

You haven't completed the steps for your Hosted Newsroom

You haven't entered a correct link to your helper.html file for your Hosted Newsroom. Go to Publish and complete the steps.