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Panasonic’s new LUMIX SZ8 – Share creative and high quality images and movies, on the move

Press Release  •  Jan 06, 2014 19:02 GMT

STRICTLY EMBARGOED UNTIL MONDAY JANUARY 6TH, 2014 - PST (LAS VEGAS) 11:00AM / GMT 19:00

Panasonic’s new LUMIX SZ8 – Share creative and high quality images and movies, on the move

6th January 2014– Panasonic’s new LUMIX SZ8, a stylish and highly-connected digital compact camera, is ideal for improving the quality of your everyday photography. This slim, pocket-sized camera offers a range of creative functions and shooting modes to add personality to your photographs and movies, with ease.

Ideal for beginners, the LUMIX SZ8 boasts assistive modes such iA (Intelligent Auto) which selects the ideal settings automatically for every situation, resulting in impressive, high quality images every time.

The LUMIX SZ8 also provides the rich connectivity options - including integrated Wi-Fi technology – that makes it easy to share your images and videos instantly. The intelligent technology also allows you to capture images without even touching your camera, enabling you to use your smartphone or tablet to control your camera, ideal for capturing group shots of you and your friends.

Shoot, view and share your images and videos with ease

The LUMIX SZ8’s Wi-Fi connectivity allows you to share your experiences instantly with family and friends via social media.  By connecting the camera to your smartphone or tablet, you can share you creations wherever you are.

If you require greater flexibility in how you shoot, the Wi-Fi connectivity option also allows you to use your smartphone or tablet as a remote control for your camera. Ideal for group shots or if you want to capture local wildlife without disruption, remote shooting allows you to see the camera view through your smart device, and control camera functions including zoom, focus and shutter release. The Instant Transfer function transfers the photo data to the designated electronic devices automatically after you’ve taken the shot, allowing you to browse and share your images with ease.

Make your favourite moments even more special

You can also apply a personal touch to your photography through the LUMIX SZ8’s wide range of creative functions. View and shoot your subjects with one of 15 filter effects - including Expressive, Retro, Old Days, and Sepia - to create truly unique videos and images of your experiences. With the Creative Retouch and Creative Panorama functions, it’s also possible to apply a filter effect on your images and panoramas, even after shooting.

Versatile shooting, powerful zoom

Despite its slim and stylish profile, the LUMIX SZ8, boasts a 24mm ultra-wide angle lens and powerful 12x optical zoom, giving you the quality and versatility you need to capture every kind of shooting situation in stunning detail.

When capturing those distant subjects, you can rest assured that you’ll achieve a sharp, clear picture, with the Optical Image Stabiliser compensating for handshake which often occurs when shooting images and video with zoom. Recording videos is also simple, with a newly added motion picture button, allowing you capture high quality videos in 720p HD as soon as the action begins.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen (68 billion euros) for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.

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