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​Panasonic showcases 4K Photo in an upbeat and amusing LUMIX advertising campaign perfectly suited to compliment the summer season

Press Release   •  Jun 16, 2016 12:00 BST

Celebrating summer, Panasonic is pleased to announce the launch of a new advertising campaign for its award-winning range of LUMIX cameras. Set in a classy beachside resort, with stunning landscape and beautiful sunshine, the new campaign showcases the unique 4K Photo function available on selected Panasonic LUMIX cameras[1].

Centered on a cool young boy, the advert follows how he confidently and cheekily springs off a diving board, and for a split second adopts a leisure dive. Highlighting the 4K photo feature, his Mum is filming the action on her LUMIX GX80 and is able to flick through the video footage and select the miraculous shot and save the image.

The advert shows how the image has become a masterpiece in the family home, holding pride of place in the centre of the wall. In a fun and jovial manner, the advert highlights how the 4K photo allows users to capture the most unmissable opportunities with exact precision and accuracy, making memories to last a lifetime.

The advertising campaign produced by creative agency Brave, debuts on TV on 16th June and will run for four weeks in the United Kingdom. The integrated campaign includes Video On Demand (VoD), as well as an array of online advertising, comprehensive point of sale and social media.

To learn more about the Panasonic campaign or to watch the full advert, please visit the Panasonic YouTube Channel here.

[1]Included with LUMIX TZ100, TZ80, LX100, FZ1000 and LUMIX G models GX80, GX8, GH4, G7.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 56.794 billion Euro (7.553 trillion Yen) for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic visit: