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​Panasonic to collaborate with leading sports photography agency to capture Rio 2016 on Lumix G

Press Release   •  Aug 05, 2016 12:00 BST

With the Rio 2016 Olympic Games set to start on Friday, Panasonic’s award-winning DMC-GX80 LUMIX G camera is gearing up for its first Olympic Games shoot. The GX80 will be used by official photographer, Warren Little, to capture images at the Rio 2016 Olympic Games. 

Warren Little has been accredited for Rio 2016 to capture the unique and historic Olympic moments. Having worked for Getty Images for 18 years, Warren is well versed in capturing epic sporting moments now including the Olympic Games. Panasonic is providing Warren with an award-winning DMC-GX80 LUMIX G camera to capture the games on. A fast, responsive and lightweight camera, the GX80 is the perfect choice for Warren to capture those momentous moments that happen in a fraction of a second.

Perfectly designed for a sports photographer, thanks to its compact and easy-to-grip chassis the LUMIX GX80 is effortless to carry around, yet provides the superior image quality required for such historic shots.

With a 16.00-megapixel Digital Live MOS sensor the LUMIX GX80 provides stunning image quality, even in low-light situations – perfect for demanding shooting conditions like the Olympics. The GX80 also features 5-axis Dual Image Stabilisation technology – where both the camera’s body and lens feature high-end image stabilisation - to achieve stunning effectiveness even when shooting handheld. The benefits will be even more apparent at the Olympics when you need to use high zoom to focus in on an athlete or when the stadium is in low-light. 

In the world of sports photography, faster is always better. There are no second chances when shooting at the Olympics – that split second moment is there to be captured and you need a camera you can rely on. With highly precise, ultra-fast Auto Focus, the GX80 ensures you’ll never miss the perfect shot.

With such epic shots to capture, it can be challenging for a sports photographer to take the shot at the exact moment of interest. Not with the GX80. This camera features Panasonic’s 4K Photo feature which lets you take a complete 4K video of an event and then select a single still frame from the footage. Perfect for fast-moving action such as an athlete crossing the finishing line, 4K Photo will enable the most fleeting of momentous moments to be captured.

Rio 2016 is set to capture some truly iconic images as this will be the first Olympic Games that will be captured using 4K photo.

Warren will also carry a selection of LUMIX G Lenses in his kit bag suitable for capturing a wide range of scenes.

Images taken by Warren using the GX80 will be showcased on Panasonic’s social media platforms and across Panasonic’s website – keeping everyone up-to-date with the latest action at Rio 2016!

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 56.794 billion Euro (7.553 trillion Yen) for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic visit: