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​Panasonic unlocks the full beauty of HDR 4K with its new product ‘eco-system’

Press Release   •  Feb 29, 2016 12:30 GMT

At CES this year the attention was on how the industry has entered a new era in picture quality, as the spectacular visuals made possible by 4K UHD resolution are joined by high dynamic range (HDR) technology. At Panasonic Convention 2016, Panasonic showcased the ‘Ultra HD Premium’ DX902 4K LED LCD TV, and the UB900 4K Ultra HD Blu-ray Player. Together theyrepresent a comprehensive eco-system of next generation products for consumers who want to enjoy the very best quality 4K HDR content with the best equipment.

Both the DX902 TV and the UB900 Ultra HD Blu-ray Player feature extraordinary video processing to ensure that they work together to give you the maximum possible benefit from all the extra detail, colour range, brightness, contrast and accuracy the Ultra HD Blu-ray format can deliver.

Additionally both products have been developed with the assistance of Panasonic’s Hollywood Laboratory. The DX902 is THX 4K Certified and the UB900 is undergoing relentless THX laboratory testing to become the very first THX Certified 4K source device.

The DX902 carries support for many world-class or locally popular OTT video-on-demand services, and will soon offer titles in HDR from Amazon, including award-winning Amazon Original Series, and more. Panasonic also plans to support the upcoming Netflix HDR streams. Furthermore the UB900 will also support 4K VOD.

In addition, you can also play back your own 4K photos and videos made on devices like Panasonic’s LUMIX cameras. With all these 4K UHD content options now available to Panasonic’s growing family of 4K products, you really can start to leave the old HD world behind.

Even on those occasions when you choose to watch a Blu-ray or broadcast rather than native 4K content, the DX902 TV and UB900 Ultra HD Blu-ray Player can still give you a 4K UHD experience thanks to their exceptionally powerful HD-to-4K upscaling processing systems.

Product summaries

DX902: Enables the most beautiful and accurate LCD TV pictures ever

  • Available in 58-inch and 65-inch screen sizes, the DX902 introduces a wealth of new hardware and software technologies designed to deliver the most accurate HDR and SDR (Standard Dynamic Range) images possible.

  • The new Honeycomb-structure panel at the DX902s’ heart provides independent light control over hundreds of zones of the picture and minimises light leakage between each zone, resulting in just the sort of extreme contrast performance HDR needs.

  • Panasonic’s unique 3D Look Up Table technology is on hand to handle the extreme colour demands of HDR too, while Panasonic’s HCX+ (Hollywood Cinema eXperience plus) processor ensures that any type of HDR source is mapped to the DX902 screens in such a way that it always looks natural, detailed and nuanced.

UB900 Ultra HD Blu-ray Player: The best just got better

  • Blu-ray consistently delivered the best picture and sound performance for the HD age. Now Ultra HD Blu-ray is going to do the same thing for the 4K HDR age - especially when played on Panasonic’s uncompromising new UB900 Ultra HD Blu-ray player.

  • The UB900 leaves no stone unturned in its quest to make the most of every bit of the huge amount of data stored on an Ultra HD Blu-ray, using proprietary chroma and gradation processing which have been fostered and refined by Panasonic’s Hollywood Laboratory. This is to ensure that every last detail and tonal nuance a filmmaker wanted you to see makes it on to your TV.

  • The UB900 also refuses to compromise where sound quality is concerned, using hi-fi-quality components, separating out the video and audio handling, and supporting such high-resolution audio formats as DSD and ALAC on top of the more typical WAV/FLAC/MP3/AAC/WMA formats.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 468 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.715 trillion yen for the year ended March 31, 2015. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.