​Europeans Spend over €40,000 Drinking Their Way to ‘Five a Day’


New research by Panasonic uncovers how Europeans embrace ‘slow living’ trend

Panasonic today has revealed recent consumer behaviour research highlighting that the ‘slow living’ trend is alive and well in Europe as more people are embracing a mindful approach to healthy, sustainable living. The research, which polled 5,000 people across Europe*, uncovered results showing Europeans are investing more time, effort and money to achieve a healthier lifestyle.

Europeans are investing in their health

According to the research, 61% of Europeans currently spend an average of over €40,000 on juices and smoothies in their lifetime**.

Country rankings: Europe’s biggest spenders - Average yearly spend per person

UK €852
Italy €710
France €678
Denmark €547
Germany €498

To help you squeeze the most out of fruit and vegetables, Panasonic’s Slow Juicer (MJ-L500) provides a convenient and cost efficient way to ensure healthy living.Robin Ferraby, Product Manager for Small Domestic Appliances at Panasonic Marketing Europe comments, “People don’t need to spend hundreds of Euros each year to increase their intake of liquid vitamins. The Slow Juicer provides a great value option for families to prepare their own freshly made juices and smoothies. As the Slow Juicer presses and squashes fruits and vegetables, rather than blending, this avoids damage to nutrients and maintains their natural colour and great taste.”

The Conscious Consumer - It is not just what you eat, but where it’s from

Quality ingredients are at the forefront of the slow living movement. Over 75% of Europeans say they now regularly check their food shopping’s nutritional information and nearly two thirds (65%) carefully consider calorie count before they buy.

‘Slow living’ means consuming in a sustainable manner as well as being mindful of the environmental impact of the ingredients that you choose to buy. Over two thirds (67%) of Europeans now check to make sure that the produce they are buying is organic, free range or natural, with a remarkable 81% of Italians considering sustainable produce.

Country rankings: Sustainable living - Percentage of people who consider produce farmed/grown in natural conditions

Italy 81%
Denmark 64%
France 64%
Germany 64%
UK 61%

Panasonic’s latest fridge-freezer range (NR-BN34EX1, NR-BN31EX1 and NR-BN31EW1) treat fresh produce with total respect. Equipped with BreatheTech which automatically regulates humidity levels at an ideal 85-90%, your ingredients retain their freshness and nutritional value for longer. Panasonic’s VitaminLED technology also uses green, blue and white LED lights that simulate natural sunlight hues, retaining vitamins within fruit and vegetables.

From fast food to slow food - Cooking from scratch, made easy

Panasonic research has also found that a growing number of Europeans are cooking from scratch and embracing the slow living mentality - 40% of respondents answered that they cook from scratch at least once a day, which represents an 8% increase since 2014.

With Panasonic’s latest Bread Maker (SD-ZB2512) you don’t have to rely on buying pre-prepared food from the shops, as it provides a convenient way to create a variety of tasty breads in the comfort of your own kitchen. You can now monitor exactly what goes into your bread; all while you and your family get creative in the kitchen.

Panasonic is exhibiting its 2015 European line-up of healthy-living kitchen appliances at IFA 2015. For product details please contact your local PR representative. Please see infographic for further research statistics.

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*Survey of 5,000 male and female participants aged 18+ conducted across Germany, Denmark, France, Italy and the UK in June 2015.

**Calculated over 60 years

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen (57.74 billion Euro) for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net