13
November
2015
|
15:00
Europe/Amsterdam

​Panasonic begins television advertising showcasing 4K Photo feature in the LUMIX camera range

Summary

Panasonic returns to television screens this November, with a brightly coloured and fast moving advert showcasing the unique 4K Photo function of the Panasonic LUMIX range.

Panasonic returns to television screens this November, with a brightly coloured and fast moving advert showcasing the unique 4K Photo function of the Panasonic LUMIX range. Using the simple analogy of a child’s flipbook, the advert demonstrates how the flexibility and control of 4K video enables you to shoot, select and save the perfect moment to cherish forever, as a high-quality still.

The 4K Photo function, available on selected Lumix and Lumix G models*, allows you to capture the most unmissable opportunities with exact precision and accuracy. The advert specifically highlights after capturing 4K footage on the Lumix G7, you can simply scroll through 30 frames per second of video to select the exact image that you had in mind.

The advertisement was shot in South Africa by Thomas Bryant, who directed the ‘Love the Coast’ advert for National Trust, and is voiced by British actress Sarah Alexander who is most known for her role in Green Wing.

Starting on Monday 16th November, the 30-second advert will run for 4 weeks in the UK and will be complimented by a double cashback promotion across LUMIX 4K models, just in time for Christmas. The advert will be further supported by strong in store point of sale, online, press advertising and social media.

Watch our new advertisement here:


*Models: DMC-GX8, DMC-G7, DMC-FZ330, LUMIX CM1, DMC-GH4, DMC-FZ1000, DMC-LX100, HC-WX970, HC-VX870.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen (57.74 billion Euro) for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net