20
November
2015
|
09:00
Europe/Amsterdam

​Panasonic Frees Photographer’s Creativity with New 'Post Focus' Technology

Summary

LUMIX DMC-GX8, DMC-G7 and DMC-FZ330 enable any area of a photograph to be in-focus after shooting

Panasonic is encouraging photographers to shoot first and focus later with a new technological function called ‘Post Focus’. After taking a picture, the function enables photographers to select whichever part of the image they want to be in-focus with an easy one touch operation. Developed with Panasonic’s existing 4K Photo technology, Post Focus not only prevents out-of-focus misshots but also offers greater creative freedom, and is now available via a firmware update for the LUMIX DMC-GX8, DMC-G7 and DMC-FZ330.

Post Focus has been made possible by combining the high-speed, high-precision DFD (Depth from Defocus) auto focus technology and Panasonic’s 4K technology, made possible by the Venus Engine. Burst images in 4K resolution (3840 x 2160 pixels) are shot at 30 fps while detecting up to 49 areas of a frame for focus points at different depths of field.

Operation of the Post Focus function is straightforward and easy. Turn on post focus, compose and take your picture. Then, while reviewing the images simply touch the area you want the focus to be and a new image with the selected focus area will be produced as a separate photo.

In addition, this function can be used for creative purposes in different types of photography such as portrait, landscape and especially macro, where the optimal control is needed. Focus peaking, 5x magnified zoom and other fine adjustment settings can be used for even greater focus control. Several different impressions can be taken out of one picture by changing the focus and defocus within the image to select the desired subject. This assures that the photographer can select the best shot instead of out-of- focus misshots.

The Post Focus firmware update will be available at 01:00 GMT on 25th November, 2015 at LUMIX Global site (http://panasonic.net/avc/lumix/) for the LUMIX DMC-GX8, DMC-G7 and DMC-FZ330.

A video explaining the function can be found here:

 

See @LumixUK for the latest on Lumix.

About Panasonic

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen (57.74 billion Euro) for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net