Panasonic Unveils New GA10 Voice Activated Smart Speaker

  • Research has found that connected devices give users more control over their life (50%) and increased organisation (44%)
  • Those who spend between more than three hours listening to music with family members feel more productive in day to day life
  • 16-24 year olds use connected devices because it makes them feel more productive (31%)
  • Connectivity isn’t divided by generations as two thirds (66%) of those aged 55 and over feel there are benefits to using connected devices, including them feeling more in control (19%)
  • 16-34 year olds focus on playing music on connected devices (75%) whereas 35-55+ year olds prefer this type of technology for internet usage (73%)

Working, socialising, keeping fit, staying on top of chores - these days the idea of ‘down time’ can become more of a pipe dream. In a complex world where communication is faster than ever before, it can often feel like life is spiraling out of your control. However, recent research from Panasonic has found that one way to stay on top of it could be by using connected devices. Linking devices in the home makes users feel more in control (50%), and those who spend more time listening to music at home are significantly more productive in everyday life, according to half (50%) of those with connected devices.

In light of this, Panasonic has launched the GA10, a smart speaker with fully integrated Google Voice Assistant and Hi-Fi audio quality to help keep people’s productivity levels soaring. With three quarters (75%) of ‘digital natives’ primarily using connected devices to play music, it’s no surprise that music makes people feel great.

But the impact music can have on your overall well-being is undeniable and something more should adopt to boost moods and even lower blood pressure, according to neuroscientist, Christine Buske PhD, ‘The effects of music on our psychological well-being have been well studied as music therapy has reported physical, cognitive, and psychological benefits, particularly in older adults. Specifically, music causes a variety of responses in the brain, amongst which is an increase in dopamine release (which is involved in reward), and this process even lowers blood pressure! While music therapy is on the more extreme end of the spectrum of consuming music, everyone can benefit from incorporating more music into their day to day lives. It can have positive effects on creativity, productivity, memory and stress levels; a simple way to unwind or potentially motivate yourself’.

According to the research by Panasonic, the main uses for connected devices in the home are playing music, using the internet and watching TV across the home, all accessible not just by the touch of one button, but also by spoken request due to voice assist; a function that will be featured on 93% of wifi speakers by 2020[i].

But the benefits of living connected lives goes beyond just music. Half (50%) of those with connected devices said they feel more in control of their lives, and two fifths (44%) are more organised suggesting benefits similar to modern day stress-busting techniques.

Dealing with the demands of modern life has put holistic methods, such as mindfulness and meditation, at the top of mainstream options, above traditional routes. Mindfulness encourages refreshing mind-sets, rather than completely changing lives, Buske adds, ‘Mindfulness is the process of bringing your attention to the present moment and can be as simple as focusing on one thing at one time. While social media and technology can have significant impact on psychological cluttering, we should be using devices to regain control over day to day life and reap the rewards of mindfulness as part of this digital adoption. While the internet and our smart phones can be a constant source of information overload and distraction, which can be overwhelming for some, they can in fact be used to help bring order and peace to busy lives by allowing us to reduce time spent on tasks.’

While the younger generations (16-24 year olds) are amongst those most reaping the benefits of this kind of technology, with almost one in three (31%) saying it’s made them more productive, and another third (30%) stating it had given them back time for themselves, connectivity is universal as older generations are fully embracing this type of technology.

Two thirds (66%) of those aged 55+ feel making the home a connected one brings many benefits, a positive insight according to Buske, “It is interesting, and a good thing, that the majority of older adults are embracing the use of connected devices. Loneliness and depression are major problems for our aging population and being connected to community can help, one way to maintain this is through technology. In studies where connected devices are used to improve and maintain older individual’s connection to community and family, there are substantial benefits to these people’s well-being. The key thing is that connected devices do not substitute human relationships and interactions, but they can add touch points to everyday life where otherwise they may not exist.”

Connected devices can help bring order to our chaotic lives by consolidating our daily worries and actions into manageable and convenient tasks. Re-gaining control over work, family, love lives and free time does not require a complete lifestyle overhaul. Simply de-cluttering our minds and consolidating to-do lists means we can spend more time enjoying down time and being closer to loved ones. Syncing our lives and interconnecting means we do not just connect more across the home, but across generations; imagine grandparents syncing grandchildren’s favourite albums to sound systems - perhaps suggesting why four fifths (81%) of those with connected devices feel happiest about their family life and love life. Adopting a connected life can improve our time efficiency, success and outlook on tackling day to day actions.

Christine Buske PhD top tips for regaining life control and maximising mindfulness:

  1. Make lists – syncing a to-do app across devices keeps your head clear
  2. Prioritize - what’s the most important thing right now, having the largest impact on your stress levels?
  3. Always use a calendar – sync it with the people who need to know where you are, or when you are busy
  4. Use Cloud based storage - it helps you keep access to essentials, no matter where you are and that cuts back on day to day stress
  5. Connect your home appliances and devices – never again worry about whether you turned off the thermostat
  6. Set aside time to be entirely “offline” – regain time for ‘you’
  7. Enjoy music – music has an effect on dopamine release in the brain, which is related to our mood, can decrease depression and also lowers blood pressure. Consider turning on music after a stressful day instead the TV
  8. Really connect with people – make a conscious effort to unite family and friends by enjoying activities together, including eating dinner as a group
  9. Focus on one task at a time - multi-tasking is overrated. Prioritise first, then focus on what requires your immediate attention, giving it your full attention
  10. Stop to smell the roses - try to notice the world around you more, and take stock of what you are grateful for in that moment

The Panasonic GA10 will be launching in early 2018.



Notes To Editor

Research commissioned by Panasonic – August, 2017 – 2,000 respondents

For images or more information on the new GA10, please contact:


01494 413172

About Christine Buske PhD:

Christine Buske completed her PhD in behavioral neuroscience at the University of Toronto. Since, she has developed a career in technology, working on productivity apps and more recently collaboration in research. Christine is passionate about the interplay of technology, productivity and collaboration, as well as how tech interacts with our brain and mental well-being. She has 10 years of research experience at the bench, and has taught for 6 years. Christine is an avid public speaker, focusing on tech, neuroscience, career transformation and app development.

About PanasonicPanasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of Euro 61.711 billion for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global

[i] Future Source, June 2017, Worldwide Home Audio Market Report