15
October
2015
|
12:00
Europe/Amsterdam

​Panasonic VIERA returns to television advertising to highlight superior imaging quality using theme ‘Mastering the Magic of Light’

Summary
Panasonic is pleased to announce the launch of a new TV advertising campaign for its award winning range of 4K VIERA TVs. Marking the return of VIERA to TV advertising after a 2 and a half year break, this advertisement elegantly highlights the superior image quality, outstanding colours and infinite detail that Panasonic’s VIERA TVs are well-renowned for.

Panasonic is pleased to announce the launch of a new TV advertising campaign for its award winning range of 4K VIERA TVs. Marking the return of VIERA to TV advertising after a 2 and a half year break, this advertisement elegantly highlights the superior image quality, outstanding colours and infinite detail that Panasonic’s VIERA TVs are well-renowned for.

In common with the advertising creative that ran earlier this year in cinemas and online, this advert highlights how VIERA TVs are ‘Mastering the Magic of Life’ with a series of emotive snapshots showing breathtaking images.

The television advertising kicks off from now and is further complimented by a Video On Demand (VoD) advert for ITV Player, as well as an array of online and press advertising, comprehensive point of sale, social media plus the ongoing sponsorship of Sky Movies Premiere & Family. Launching in a strong period of programming, the 30 second TV spot advertising will run in the UK and Republic of Ireland during the peak autumn winter period. The advert will broadcast until the 8th November.

Watch the new advert below: